How schuh finds a perfect fit for eCommerce with hosting and support from TDM Group
Company profile
From just a single Edinburgh store in 1981, today schuh is one of the UK and Ireland’s most successful footwear retailers. A strong, multi-channel approach has helped the company to grow and expand even in times of economic turbulence. With a commitment to innovation in a fast-moving, consumer-driven industry, schuh has developed a highly successful eCommerce channel. The company launched its first interactive website in 2002, to complement its chain of high street stores. Since then its eCommerce channel has established itself as a key part of the business, responsible for significant revenue generation.
The eCommerce channel has become increasingly important to the company’s success, as consumers have changed their buying habits to include digital browsing and purchasing methods. Claire Steyert, Internet Development Manager at schuh, says, “We regard our eCommerce operation as an integral part of the business. It’s important for the customer to enjoy a seamless experience, whether they interact with us on the high street, on a mobile device or using a desktop computer.”
www.schuh.co.uk is now schuh’s highest performing channel, representing over 20% of sales and outperforming even the largest of its stores and concessions.
How TDM Group supports schuh
24/7 management
IT infrastructure that is monitored, managed, highly available and secure
Flexible hosting
Resources that can scale to meet changing business demands
Expert advice
An experienced sounding board for new concepts and ideas
A business partner
An experienced technology partner who adds value to the group’s IT strategy.
The great thing about TDM Group’s involvement is that we don’t have to worry about the infrastructure everything sits on. Their support frees us to press on with developing the internet as a channel and ensuring a good experience for our customers.
Claire Steyert, Internet Development Manager, schuh
New challenges
In the competitive world of fashion retail, schuh continues to launch new products and services, and developing its web presence is all part of this commitment to innovation.
The company is about to release a new site, with the same code base presenting information optimised for whichever device the customer is using: mobile, desktop or tablet.
schuh is also expanding its digital footprint internationally with its European website – schuh.eu.
Throughout these exciting developments, TDM Group remains a constant partner, helping schuh manage and develop an infrastructure that can support the company’s ambitions for growth and expansion.
“TDM Group maintains regular contact with us and we’re very happy with a relationship that now spans many years,” concludes Claire.